Four essentials of a modern website
Websites are the new business card… and more. Why do you need a new website? Three words:
Credibility Credibility Credibility
Ask yourself if you would seriously consider using a legal firm if they didn’t have a website. Would you trust a financial advisor if you couldn’t find their credentials online? Exactly.
Would you hire an interior contractor whose side hustle is a nail salon? You’d wonder where his passion is and if your new front door will end up looking like Aunt Trudy’s nail extensions. You get the picture.
In this virtual world, your website is your shingle, business card, brochure, storefront, billboard, pull-poster, etc. It’s where your best customers send their friends to check you out. No one simply calls a number their neighbor gave them saying it’s the best solar installer in town. They want to do a bit of pre-work before making the call. Your website is your virtual self all in one.
That’s why you need a (new) website. Let’s discuss the most important elements.
Modern small business website essentials:
Responsive on all devices. When your customer searches for you on their smartphone or tablet, your site functions, scrolls logically, fits the screen, and the menu is easily found. Older websites often are not responsive to mobile devices. Is yours?
A clean modern design. Include web-safe fonts and beautiful images you own (not stolen from Google images). Stay focused on what you do and what kind of client you want to attract. Including anything and everything you can possibly provide will confuse the viewer and distract from what you do best and what products or services are most profitable for you. No long dissertations, please. People don’t read, they scan. Less is more!
Above-the-Fold focused. The top section of the site is similar to an article being ‘above the fold’ on an old-fashioned paper newspaper. It’s the most important information that tells the future client what you do. A pretty picture is fine, but it needs to include keywords for SEO (Search Engine Optimization – more on this later) and your company name so customers know they are in the right place. Contact information and a “Shop” button (if an e-commerce site) must be visible at the top of the screen. Period. If they can’t find it, they won’t find you and you won’t make the sale.
Indexed. You want to appear on the first page of a Google search, if not at the top position. Indexing your site enables clients to find you even if they don’t know your EXACT URL. Unlike Sherlock or Sheldon Cooper, most people don’t have a didactic memory.
Let’s conclude with a visual…